Prioritization of the Destination Attributes: The Case of Fethiye, Turkey
Planning and Managing the Experience Economy in Tourism, Rui Augusto Costa,Filipa Brandão,Zelia Breda,Carlos Costa, Editör, Global Publications , Georgia, ss.44-67, 2022
- Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
- Basım Tarihi: 2022
- Yayınevi: Global Publications
- Basıldığı Şehir: Georgia
- Sayfa Sayıları: ss.44-67
- Editörler: Rui Augusto Costa,Filipa Brandão,Zelia Breda,Carlos Costa, Editör
- Süleyman Demirel Üniversitesi Adresli: Evet
Özet
This chapter aims to identify the destination attributes and compare them based on two assumptions
that form either a symmetric or an asymmetric relationship between destination attribute performance
and tourist satisfaction. For this purpose, data were collected from tourists coming to Fethiye, Turkey.
Multivariate regression analysis was performed on the obtained data based on the linear assumption
first. The results revealed that the attitudes of staff and the attitudes of the shopkeepers are the main
determinants of tourist satisfaction. Then, penalty-reward-contrast analysis was performed based on
the nonlinear assumption. According to analysis results, attitudes of the staff are performance factors;
and travel agency services, attitudes of the shopkeepers, security/safety, and beach/sea are classified as
excitement factors. The elements that take part in the excitement factor are the attributes that contribute
to satisfaction the most.