Modelling Consumer Behavior: An Essay with Domestic Tourists in Turkey

ŞEN DEMİR Ş., KOZAK M., Correia A.

JOURNAL OF TRAVEL & TOURISM MARKETING, vol.31, no.3, pp.303-312, 2014 (Peer-Reviewed Journal) identifier identifier

  • Publication Type: Article / Article
  • Volume: 31 Issue: 3
  • Publication Date: 2014
  • Doi Number: 10.1080/10548408.2014.883349
  • Journal Indexes: Social Sciences Citation Index, Scopus
  • Page Numbers: pp.303-312


As past research has considered the major stages of the consumer behavior model separately, it is hardly possible to evaluate the most effective factor over final decision making. Thus, this study has a special significance, as it evaluates every stage, makes a comparison between stages, and puts forward the relationship between them. The discussion of findings is related to the assessment of data collected through a questionnaire survey among Turkish domestic tourists. Study findings have concluded a positive interrelationship among all stages of the consumer behavior model in tourism, and these findings can be regarded as sufficient evidence to support the 10 research hypotheses proposed in the study. In light of these findings, the paper also addresses both theoretical and practical implications.