INTERGENERATION ANALYSIS OF THE RELATIONSHIP BETWEEN COMPULSIVE BUYING BEHAVIOR AND HEDONIC CONSUMPTION: A COMPARISON BETWEEN Y AND Z GENERATIONS


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Yiğit A. G.

in: Theoretical And Applied Studies On Turkish Economy, Selim Adem HATIRLI,Şevket Alper KOÇ,Onur DEMİREL, Editor, IJOPEC, London, pp.121-135, 2020

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2020
  • Publisher: IJOPEC
  • City: London
  • Page Numbers: pp.121-135
  • Editors: Selim Adem HATIRLI,Şevket Alper KOÇ,Onur DEMİREL, Editor