Can a Fair and Inclusive Political Economy Be Built with Ecosystem Marketing? An Epigenetic Review and Future Trends


Creative Commons License

Papatya N.

ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, vol.17, no.1, pp.127-145, 2022 (Journal Indexed in ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 17 Issue: 1
  • Publication Date: 2022
  • Doi Number: 10.17153/oguiibf.994730
  • Title of Journal : ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES
  • Page Numbers: pp.127-145
  • Keywords: Ecosystem Marketing, Global Capitalism, 'Great Reset' of Capitalism, Digital Transformation, Fair and Inclusive Political Economy, CRISIS

Abstract

This study examines the relationship between ecosystem marketing and fair and inclusive political economy discourse in the context of the changing dynamics of the world market. The purpose of revealing this relationship is to try to understand and clarify the ecosystem marketing field. The study first by observing the existing conditions then tries to deduce what is needed for such complex phenomena to appear and function as they are. Then it reveals the integrity of the ecosystem marketing knowledge. Thus, with the aforementioned discourse fair and inclusive political economy, it is aimed to explore to discover a transdisciplinary field that can extend from economics to political science and from sociology to ethics in the field of ecosystem marketing.