This study examines the relationship between ecosystem marketing and fair and inclusive political economy discourse in the context of the changing dynamics of the world market. The purpose of revealing this relationship is to try to understand and clarify the ecosystem marketing field. The study first by observing the existing conditions then tries to deduce what is needed for such complex phenomena to appear and function as they are. Then it reveals the integrity of the ecosystem marketing knowledge. Thus, with the aforementioned discourse fair and inclusive political economy, it is aimed to explore to discover a transdisciplinary field that can extend from economics to political science and from sociology to ethics in the field of ecosystem marketing.