Examining the effects of glamping establishments service quality on customer satisfaction with an asymmetric approach

Davras Ö., Manap Davras G.

ANKARA INTERNATIONAL CONGRESS ON SCIENTIFIC RESEARCH-X, Ankara, Turkey, 25 - 27 June 2024, pp.952-959, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Ankara
  • Country: Turkey
  • Page Numbers: pp.952-959
  • Süleyman Demirel University Affiliated: Yes

Abstract

The purpose of this study is to examine the asymmetric effects of service quality on overall customer satisfaction in accommodation businesses operating within the scope of glamping tourism. The 506 data obtained from Otelpuan.com, one of Turkey's leading online review websites, were analysed and the results of the analysis classified the service dimensions of glamping businesses (food and beverage, room, service and price-performance) as key factors. It has been observed that the current performance of these service quality attributes should be maintained to prevent customer dissatisfaction. It is thought that the results of the study will provide a unique contribution to the literature as well as guiding glamping business managers to develop a strategic plan by transferring their limited resources to the right services.