Examining the effects of glamping establishments service quality on customer satisfaction with an asymmetric approach
ANKARA INTERNATIONAL CONGRESS ON SCIENTIFIC RESEARCH-X, Ankara, Türkiye, 25 - 27 Haziran 2024, ss.952-959, (Tam Metin Bildiri)
- Yayın Türü: Bildiri / Tam Metin Bildiri
- Basıldığı Şehir: Ankara
- Basıldığı Ülke: Türkiye
- Sayfa Sayıları: ss.952-959
- Süleyman Demirel Üniversitesi Adresli: Evet
Özet
The purpose of this study is to examine the
asymmetric effects of service quality on overall customer satisfaction in
accommodation businesses operating within the scope of glamping tourism. The
506 data obtained from Otelpuan.com, one of Turkey's leading online review
websites, were analysed and the results of the analysis classified the service
dimensions of glamping businesses (food and beverage, room, service and
price-performance) as key factors. It has been observed that the current
performance of these service quality attributes should be maintained to prevent
customer dissatisfaction. It is thought that the results of the study will
provide a unique contribution to the literature as well as guiding glamping
business managers to develop a strategic plan by transferring their limited
resources to the right services.