The relationships of motivation, service quality, and behavioral intentions for gastronomy festival: the mediating role of destination image
JOURNAL OF POLICY RESEARCH IN TOURISM LEISURE AND EVENTS, cilt.15, sa.4, ss.451-464, 2023 (ESCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 15 Sayı: 4
- Basım Tarihi: 2023
- Doi Numarası: 10.1080/19407963.2021.1968881
- Dergi Adı: JOURNAL OF POLICY RESEARCH IN TOURISM LEISURE AND EVENTS
- Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM, CAB Abstracts, Hospitality & Tourism Complete, Hospitality & Tourism Index
- Sayfa Sayıları: ss.451-464
- Anahtar Kelimeler: Gastronomy festivals, festival service quality, destination image, behavioral intention, motivation, FOOD FESTIVALS, SATISFACTION, MODEL, LOYALTY
- Süleyman Demirel Üniversitesi Adresli: Evet
Özet
This research aims to examine the relationships between motivation, festival service quality (FSQ), destination image, and behavioral intention within the scope of gastronomy festivals. In accordance with this purpose, a theoretical model which is covering the interactions between these variables is proposed. The model was tested with the analysis of data obtained from 396 tourists who came to GastroAntep festival. The findings revealed that FSQ had a strong effect on behavioral intention and destination image. On the other hand, it has been determined that the destination image has a mediating role in the relationship between FSQ and behavioral intention.