The Appearance of Nationalism in Advertisements in Turkey (1929-1960) TÜRKİYE’DE MİLLİYETÇİLİĞİN REKLAMLARDA GÖRÜNÜMÜ (1929-1960)
History Studies, cilt.14, sa.2, ss.477-488, 2022 (Scopus, TRDizin)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 14 Sayı: 2
- Basım Tarihi: 2022
- Doi Numarası: 10.9737/hist.2021.1089
- Dergi Adı: History Studies
- Derginin Tarandığı İndeksler: Scopus, TR DİZİN (ULAKBİM)
- Sayfa Sayıları: ss.477-488
- Anahtar Kelimeler: Advertisement, Austerity, Local goods, Nationalism
- Süleyman Demirel Üniversitesi Adresli: Evet
Özet
Advertisements, in addition to promoting products and services, after a certain period of time can be considered as historical sources that carry the characteristics of the relevant period. The advertisements published in the press of the Republic of Turkey between 1929 and 1960 were analysed and their compatibility with the policies of the period was shown in this study. In this context, the connection between Nationalism, one of the eminent principles in the construction of the Republic of Turkey, and the advertisements of the period is taken under debate. In the advertisements of the stated period, words with a national character are frequently used in order to improve and reinforce the sense of belonging; The usage of domestic goods is also accentuated as a civic responsibility and duty. Thus, it is noteworthy that there is a harmony between the fundamental principles of the state and some advertisements of the relevant period. In this respect, advertisements were evaluated as a historical source, and the reflections of the nationalization policies in the economic and political field in the process that started after the 1929 economic crisis were followed until 1960.