Use of Transmedia Storytelling Within the Context of Postmodern Advertisement


TOSUN N. Z. , DÖNMEZ M. S.

in: Handbook of Research on Transmedia Storytelling and Narrative Strategies, Yılmaz Recep, Erdem M. Nur, Resuloğlu Filiz., Editor, IGI GLOBAL, Hersey, pp.350-372, 2018

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2018
  • Publisher: IGI GLOBAL
  • City: Hersey
  • Page Numbers: pp.350-372
  • Editors: Yılmaz Recep, Erdem M. Nur, Resuloğlu Filiz., Editor