Research Information System
Türk Turizm Araştırmaları Dergisi, vol.5, no.1, pp.219-235, 2021 (Peer-Reviewed Journal)
In this study, the online tourism experiences of tourists visiting Şirince, which is an important
destination in terms of cultural and rural tourism, have been analyzed by content analysis
method. In the study, 824 online Turkish comments published on Tripadvisor web pages, a digital
travel platform, until 28.09.2020 were used in the analysis phase of the study. The obtained
comments were analyzed using the MAXQDA software, which is frequently used in qualitative
data analysis, and word frequencies and cloud were created. When online comments are
examined; It is revealed that visitors have a low rate of negative experiences with cultural and
rural, activity, local food and drinks, accommodation, transportation, local souvenirs and
shopping experiences. Approximately 80% of Turkish online comments made for Şirince are
positive; 20% was found to be negative. Among the positive experiences shared by the visitors,
Şirince houses, churches, Şirince wines, local food and drinks stand out, while negative
experiences are factors such as crowding, traffic density and high prices.