The purpose of this study was to determine families' consumption levels and preferences for egg in urban areas of Isparta province in Turkey. The main material of the study consisted of the data obtained from surveys, which were conducted by face-to-face interviews with 384 families in Isparta city center. As a result of the research, it was determined that the average population per family was 3.5 persons. It was found that the share of monthly food expenditures in income was 25.3% and the share of monthly egg expenditures was 4.6 % in food expenditures. It was determined that 98.4% of the families consumed eggs, 86.2% at breakfast and 65.1% consumed as boiled. It was found that 20.9% of the families consumed quail eggs in addition to chicken eggs. The annual egg consumption was calculated as 250 per person. It was found that 54% of the families preferred to consume medium size eggs and 60.1% of the families preferred dark colored egg yolk. Results showed that 48.7% of families paid attention on production date while purchasing eggs, 51.6 % of them purchased eggs from supermarkets, 65.9% of them bought it once a week and % 50.3 of them preferred gelatin coated viol as packaging. It was also determined that 85.78 % of the interviewed families were aware of organic eggs and 86 % of them would pay higher price for organic eggs.