THE EFFECT OF BRAND TRUST ON CONSUMERS’ BUYING BEHAVIOR: A STUDY ON FORUM TRABZON SHOPPING CENTER CONSUMERS


ASLAN E. Ş. , GÜLLÜPUNAR H.

in: Trust in Communication Management, Aydemir OKAY, Editor, Peter Lang GmbH, Frankfurt am Main, pp.83-102, 2016

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2016
  • Publisher: Peter Lang GmbH
  • City: Frankfurt am Main
  • Page Numbers: pp.83-102
  • Editors: Aydemir OKAY, Editor