The effect of brand culture on the capability to create brand identity under sports marketing intelligence A practice in football base associations of Western Mediterranean region


TÜFEKCİ Ö. K. , PAPATYA N. , PAPATYA G.

Global Business Review, vol.17, no.5, pp.1060-1072, 2016 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 17 Issue: 5
  • Publication Date: 2016
  • Title of Journal : Global Business Review
  • Page Numbers: pp.1060-1072