The effect of brand culture on the capability to create brand identity under sports marketing intelligence A practice in football base associations of Western Mediterranean region | AVESİS

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The effect of brand culture on the capability to create brand identity under sports marketing intelligence A practice in football base associations of Western Mediterranean region

TÜFEKCİ Ö. K. , PAPATYA N. , PAPATYA G.

Global Business Review, vol.17, no.5, pp.1060-1072, 2016 (Refereed Journals of Other Institutions)

Publication Type: Article / Article
Volume: 17 Issue: 5
Publication Date: 2016
Title of Journal : Global Business Review
Page Numbers: pp.1060-1072