CREATIVITY AND INNOVATION MANAGEMENT, vol.31, no.4, pp.696-709, 2022 (SSCI)
Article / Article
CREATIVITY AND INNOVATION MANAGEMENT
Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, Aerospace Database, Business Source Elite, Business Source Premier, Communication Abstracts, Design & Applied Arts Index, INSPEC, Metadex, Psycinfo, Civil Engineering Abstracts
analytics capabilities, big data utilization, hotels, innovative organizational performance, knowledge sharing, DATA ANALYTICS CAPABILITIES, FIRM PERFORMANCE, INFORMATION, CHALLENGES, IMPACT, OPPORTUNITIES, MANAGERIAL, MANAGEMENT, QUESTIONS
Süleyman Demirel University Affiliated:
Big data in hotels is crucial in new business models, processes and methods for improving innovative organizational performance. This study investigates how big data and its sharing directly impact innovative organizational performance through big data analytics capabilities. Research data collected from 438 participants at 36 five-star hotels were analysed using structural equation models. The analysis found that using and sharing big data in hotels directly affects big data analytics capabilities and innovative organizational performance. Furthermore, analytical capacities mediate between using and sharing big data and creative organizational performance. These results have some theoretical and practical implications.