How does place attachment affect word-of-mouth?: Evidence from a street with emerging cafes


Sopa S. A. , Kervankiran I.

JOURNAL OF LEISURE RESEARCH, 2022 (Peer-Reviewed Journal) identifier identifier

  • Publication Type: Article / Article
  • Publication Date: 2022
  • Doi Number: 10.1080/00222216.2022.2096421
  • Journal Name: JOURNAL OF LEISURE RESEARCH
  • Journal Indexes: Social Sciences Citation Index, Scopus, ASSIA, International Bibliography of Social Sciences, Periodicals Index Online, ABI/INFORM, Agricultural & Environmental Science Database, CAB Abstracts, Geobase, Hospitality & Tourism Complete, Hospitality & Tourism Index
  • Keywords: Leisure and recreation, place satisfaction, indirect-only mediation, complementary mediation, PLS-SEM, PRO-ENVIRONMENTAL BEHAVIOR, SATISFACTION, WOM, INVOLVEMENT, IDENTIFICATION, ANTECEDENTS, DIMENSIONS, EXPERIENCE, DEPENDENCE, LOYALTY

Abstract

This study aims to reveal the relationship between place attachment, place satisfaction and word-of-mouth communication. The context of the study is a street with emerging cafes in a small city that serves as the most important alternative for locals and visitors to spend their leisure. The data obtained from 443 individuals who participated in the survey were tested through PLS-SEM. The findings indicate that place dependence, place affect, and place social bonding directly influence place satisfaction, which is an important antecedent of word-of-mouth communication. These dimensions of place attachment indirectly affect the word-of-mouth communications of individuals, whereas place identity does not have a direct or indirect effect. Within this context, indirect-only mediation and complementary mediation roles of place satisfaction were discovered. These findings are discussed within the context of the study, and both theoretical and practical contributions are introduced.