Sustainable Airline Choice: The Role of Environmental Awareness, Carbon Offsets, and Perceived Corporate Social Responsibility
Corporate Social Responsibility and Environmental Management, cilt.32, sa.5, ss.6627-6640, 2025 (SSCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 32 Sayı: 5
- Basım Tarihi: 2025
- Doi Numarası: 10.1002/csr.70048
- Dergi Adı: Corporate Social Responsibility and Environmental Management
- Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, Aerospace Database, Agricultural & Environmental Science Database, Business Source Elite, Business Source Premier, Communication Abstracts, Environment Index, Greenfile, INSPEC, Metadex, Pollution Abstracts, Civil Engineering Abstracts
- Sayfa Sayıları: ss.6627-6640
- Anahtar Kelimeler: airline choice, carbon offset attitudes, corporate social responsibility, environmental awareness, sustainable air travel
- Süleyman Demirel Üniversitesi Adresli: Evet
Özet
This study examines the interplay between environmental awareness, attitudes toward carbon offsetting, and perceived corporate social responsibility in airline choices. Using the Theory of Planned Behavior as a theoretical framework, it integrates individual attitudes, subjective norms, and perceived behavioral control to explore consumer decision-making in the context of sustainable air travel. A mixed-method approach involved qualitative content analysis of airline sustainability initiatives and quantitative survey data from 408 international air travelers. Results reveal that environmental awareness directly influences airline choice and indirectly does so via carbon offset attitudes. Additionally, perceived corporate social responsibility moderates the relationship between carbon offset attitudes and airline choice, amplifying the impact when corporate social responsibility perceptions are strong.