Ürün Politikaları ve Yönetimi
in: Pazarlama Yönetimi, Marangoz Mehmet, Editor, Beta, İstanbul, pp.261-296, 2017
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2017
- Publisher: Beta
- City: İstanbul
- Page Numbers: pp.261-296
- Editors: Marangoz Mehmet, Editor
- Süleyman Demirel University Affiliated: Yes