Dijital Ortamda Spor Pazarlaması ve İletişimi: E-Spor ve Türkiye E-Spor Futbol Ligi Örneği
Digitalization and Future of Digital Society, Suat KOLUKIRIK, Editör, Peter Lang Publishing, Inc., Berlin, ss.17-25, 2020
- Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
- Basım Tarihi: 2020
- Yayınevi: Peter Lang Publishing, Inc.
- Basıldığı Şehir: Berlin
- Sayfa Sayıları: ss.17-25
- Editörler: Suat KOLUKIRIK, Editör
- Süleyman Demirel Üniversitesi Adresli: Evet
Özet
all areas of marketing, and the electronic marketing of sports has been on the agenda.
The sport, where all cultures can meet in common, has been moved to the digital area in order
to gain competitive advantage. This process has revealed e-sport framework. In its simplest
form, E-sport is a computer game played by professional players from professional leagues.
E-sport discussed on digital platform; includes leagues, tournaments and competitions held
between players. League of Legends, FIFA, PES games such as the e-sport interest in our
country has increased greatly. In this study, Turkey's electronic sports; development process
of e-sport was investigated; reflections of digitalization on sports area and electronic sports
culture is intended to be displayed are described. Literature review has been used as a
methodology of this research. Within the Ministry of Youth and Sports, issues such as
developing e-sport practices, application areas of e-sport, and training of licensed e-sport
players were explained. Organized for the first time in our country "Turkey E-sport Football
League (TEFL)" sample was investigated in a comprehensive manner.