STRATEGIC INNOVATION COMPETENCIES ROLE IN SUSTANIABLE COMPETITIVE ADVANTAGE: A RESOURCE-BASED MODEL SUGGESTION


PAPATYA N. , PAPATYA G.

2nd Congress on International Economic and Administrative Perspectives: Sustainable Global Competition, Isparta, Turkey, 5 - 07 October 2017, pp.192-194

  • Publication Type: Conference Paper / Summary Text
  • City: Isparta
  • Country: Turkey
  • Page Numbers: pp.192-194

Abstract

From past to present business are in an effort to both protect their current situation and to develop new markets / business models. The purpose of these efforts is  to  be superior to their competitors and to be strong in the markets. The most important source of this power is the identification, development and processing of strategic innovation competencies. Strategic innovation competencies indirectly represent the capacity and capability of the business. Strategic innovation is the ability of an business to do what is desired, to make the desired change, to influence or control it. This, in one word, exists through the "great transformation", the general application of the new normative logic with the power to permanently redirect and integrate the company's attitudes and policies. Undoubtedly, one of these new logic is "Resource-Based Theory".

This study aims to open up the discussion to the topic in a holistic and comprehensive manner by determining the role of strategic innovation competencies that can be developed with "resource-based theory" which is the basic model between sustainable competitive advantage and superior strategic methods.